Japanese Backpacking: The Emergence of a New Market Sector—A Queensland Case Study
This article reports on a study of Japanese backpackers conducted in Queensland, arguing that this backpacker sector has a range of characteristics that differ from Western backpackers who, to date, have constituted the main representatives of this segment visiting Australia. The research identified a number of areas where the characteristics of Japanese backpackers varied from those of the overall backpacker population in Australia. One major point of difference was the emphasis placed by this market segment on learning English and a preference for activities that focused on the environment rather than other activities such as soft adventure.
Keywords: AUSTRALIA; BACKPACKERS; CROSS-CULTURAL STUDIES; JAPANESE; QUEENSLAND
Document Type: Research Article
Publication date: 01 January 2007
- Tourism Review International is a peer-reviewed journal that advances excellence in all fields of tourism research, promotes high-level tourism knowledge, and nourishes cultural awareness in all sectors of the tourism industry by integrating industry and academic perspectives. Its international and interdisciplinary nature ensures that the needs of those interested in tourism are served by documenting industry practices, discussing tourism management and planning issues, providing a forum for primary research and critical examinations of previous research, and by chronicling changing tourism patterns and trends at the local, regional and global scale.
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