Understanding Tourism Crisis: Case Studies of Bali and Phuket

With the scale and abundance of recent crises, effective destination management has become a highly topical issue within the tourism industry. Risk management is generally promoted as a valuable method of hazard reduction, yet the planning capability of any destination is only truly determined in real conditions of duress. An integrated crisis management approach extends beyond strategies of prevention and preparation to actively facilitate comprehensive response, recovery, and resilience strategies. Case studies of authentic tourism crisis can assist in understanding and providing practical lessons for reducing vulnerability and sustained adversity. Although the recent tourism crises experienced by both Bali and Phuket were "triggered" by separate and distinctive events, analysis of the subsequent issues and concerns demonstrate the benefits of a more proactive and integrated approach to destination management strategies.