Examining the RV Travelers' Camping Experience: A Social Media Approach
The aim of this study was to analyze RV travelers' experience posted on campground online review websites. The study contributes to the relevant literature by understanding what influences the campground experience. Findings were categorized by six themes: campground attributes, campsite
attributes, outdoor activities, surrounding area, campground policies, and staff. Findings also depicted major topic areas revealed in the reviewed postings. Implications were outlined for the campground owner/operator and future RV traveler as a result of this study.
Keywords: CAMPGROUND; ONLINE REVIEWS; RV TRAVELER; SOCIAL MEDIA; TRAVEL EXPERIENCE
Document Type: Research Article
Publication date: 01 November 2012
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