Destination Image and Tourist Attitude
Although destination image has been extensively investigated in relation to tourist behaviors, the ways in which perceived image influences tourist attitude toward tourist destination have rarely been examined. This study is intended to fill the research gap by testing how the cognitive image and the affective image of a tourist destination are interrelated and examines how these destination image components influence tourist attitudes toward the destination. The results indicate that cognitive image influences affective image as expected, but cognitive image components do not have direct effects on tourist attitude. Instead, affective image has a direct impact on tourist attitude. Therefore, cognitive image components appear to have only indirect influences on attitude. It was noted that safety and hospitality was the most influential cognitive image component impacting tourist attitude through affective image for Now York City. Theoretical and marketing implications are also discussed.
Keywords: AFFECTIVE IMAGE; COGNITIVE IMAGE; DESTINATION IMAGE; TOURIST ATTITUDE
Document Type: Research Article
Publication date: 01 December 2008
- Established in 1996, Tourism Analysis is an interdisciplinary journal that provides a platform for exchanging ideas and research in tourism and related fields. The journal aims to publish articles that explore a broad range of research subjects, including, but not limited to, the social, economic, cultural, environmental, and psychological aspects of tourism, consumer behavior in tourism, sustainable and responsible tourism, and effective operations, marketing, and management.
Tourism Analysis focuses on both theoretical and applied research and strives to promote innovative approaches to understanding the complex and dynamic nature of tourism, its stakeholders, businesses, and its effects on society. The journal welcomes articles on innovative research topics and methodologies beyond the traditional theory-testing sciences, such as robotics, computational sciences, and data analytics.
Our primary goal is to contribute to the development and advancement of new knowledge in tourism while fostering critical reflections and debates on the radical changes and evolution in tourism among scholars, practitioners, policymakers, and other stakeholders.
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