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Convention Center Management—Influencing the Attendee Experience: The Case of Charleston Convention Center

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This article suggests that convention center management has a direct ability to influence attendee experiences in only limited ways, while possibly having indirect or stakeholder influences in other directions. The issue for such center management is whether the areas in which it holds direct responsibility, such as signposting, décor, and ambience, are of sufficient importance to impact upon the delegate experience given the importance of other variables such as destination attractiveness and program content. The study reports findings from a sample of 256 attendees at a cross section of events at the Charleston Convention Center. The findings suggest that cleanliness of toilets and staff interactions are important to attendees. Overall satisfaction also correlated with ease of finding the car park entrance, the quality of sound systems, overall event layout, the friendliness of staff, and ease of access to downtown Charleston. Some of these factors lie within the direct control of management.

Keywords: CONFERENCES; CONVENTION CENTER MANAGEMENT; DELEGATE PREFERENCES

Document Type: Research Article

Publication date: 01 March 2008

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  • Established in 1996, Tourism Analysis is an interdisciplinary journal that provides a platform for exchanging ideas and research in tourism and related fields. The journal aims to publish articles that explore a broad range of research subjects, including, but not limited to, the social, economic, cultural, environmental, and psychological aspects of tourism, consumer behavior in tourism, sustainable and responsible tourism, and effective operations, marketing, and management.

    Tourism Analysis focuses on both theoretical and applied research and strives to promote innovative approaches to understanding the complex and dynamic nature of tourism, its stakeholders, businesses, and its effects on society. The journal welcomes articles on innovative research topics and methodologies beyond the traditional theory-testing sciences, such as robotics, computational sciences, and data analytics.

    Our primary goal is to contribute to the development and advancement of new knowledge in tourism while fostering critical reflections and debates on the radical changes and evolution in tourism among scholars, practitioners, policymakers, and other stakeholders.
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