Sars in China: Tourism Impacts and Market Rejuvenation
In an increasingly turbulent world, the tourism industry is forced to respond to external factors that are beyond its control. This article examines the consequences of SARS for tourism in Beijing and elsewhere in China and the initiatives that were taken to revive the tourism economy. The SARS episode is divided into four stages: preliminary, crisis, recovery, and normalization. Although severe, the impact of SARS was short-lived, partly because the Chinese authorities took prompt actions to address the crisis, particularly through product repackaging and new marketing initiatives.
Keywords: BEIJING; CHINA; IMPACTS; MARKETING; SARS
Document Type: Research Article
Publication date: 01 December 2006
- Established in 1996, Tourism Analysis is an interdisciplinary journal that provides a platform for exchanging ideas and research in tourism and related fields. The journal aims to publish articles that explore a broad range of research subjects, including, but not limited to, the social, economic, cultural, environmental, and psychological aspects of tourism, consumer behavior in tourism, sustainable and responsible tourism, and effective operations, marketing, and management.
Tourism Analysis focuses on both theoretical and applied research and strives to promote innovative approaches to understanding the complex and dynamic nature of tourism, its stakeholders, businesses, and its effects on society. The journal welcomes articles on innovative research topics and methodologies beyond the traditional theory-testing sciences, such as robotics, computational sciences, and data analytics.
Our primary goal is to contribute to the development and advancement of new knowledge in tourism while fostering critical reflections and debates on the radical changes and evolution in tourism among scholars, practitioners, policymakers, and other stakeholders.
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