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Home / Tourism Analysis, Volume 9, Numbers 1-2

IMPORTANCE—PERFORMANCE ANALYSIS: SOME RECOMMENDATIONS FROM AN ECONOMIC PLANNING PERSPECTIVE

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Authors: TYRRELL, TIMOTHY J. 1 ; OKRANT, MARK J. 2 ; 

Source: Tourism Analysis, Volume 9, Numbers 1-2, 2004, pp. 63-76(14)

Publisher: Cognizant Communication Corporation

DOI: https://doi.org/10.3727/1083542041437576

Importance–Performance Analysis (IPA) is a popular, low-cost, easily understood way to organize information about the attributes of a product or service and provide intuitively appealing strategies for a business to set priorities for potential change. A variety of criticisms have been aimed at IPA and a number of extensions and modifications have been suggested to deal with these; but, to our knowledge, there has been no attempt to evaluate its overall usefulness as an economic planning tool. This article investigates linkages between IPA and the economic principles underlying several stages in the strategic planning process in an effort to determine the appropriate role for IPA and to provide recommendations for its use.

Keywords: Economic analysis; Importance—performance analysis (IPA)

Document Type: Research Article

Affiliations: 1: *Department of Environmental and Natural Resource Economics, University of Rhode Island 2: †Institute for New Hampshire Studies, Plymouth State University

Publication date: 01 January 2004

More about this publication?
  • Established in 1996, Tourism Analysis is an interdisciplinary journal that provides a platform for exchanging ideas and research in tourism and related fields. The journal aims to publish articles that explore a broad range of research subjects, including, but not limited to, the social, economic, cultural, environmental, and psychological aspects of tourism, consumer behavior in tourism, sustainable and responsible tourism, and effective operations, marketing, and management.

    Tourism Analysis focuses on both theoretical and applied research and strives to promote innovative approaches to understanding the complex and dynamic nature of tourism, its stakeholders, businesses, and its effects on society. The journal welcomes articles on innovative research topics and methodologies beyond the traditional theory-testing sciences, such as robotics, computational sciences, and data analytics.

    Our primary goal is to contribute to the development and advancement of new knowledge in tourism while fostering critical reflections and debates on the radical changes and evolution in tourism among scholars, practitioners, policymakers, and other stakeholders.

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