A Mathematical Model for Evaluating the Attractiveness of the Exhibited Tourist Attractions: An Expectancy Value Model
This article presents a mathematical model for analyzing the degree of attractiveness of tourist attractions displayed on a tourist brochure. The sites are related to several competitive tourist destinations and represent natural, cultural, and other artificial resources. Then, a mathematical formula is proposed for the evaluation of a tourist site's utility. Finally, the mathematical model is applied to real data.
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Document Type: Short Communication
Affiliations: Department of Business Administration, University of Macedonia, 540 06 Thessaloniki, Greece
Publication date: 01 February 2001
More about this publication?
- The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.