Tourists' Search for Different Types of Information: A Cross-National Study
Although understanding information search is vital to appropriately reaching tourists, limited knowledge exists regarding how people from different countries search for information at different stages in the tourist decision process. This understanding is particularly crucial in terms
of online search patterns across different decision stages. This study addresses this gap by examining the search patterns of tourists from six countries across four different decision stages. It was found that information sources used do in fact vary across both nations and decision stages.
In particular, it was found that the Internet is used in conjunction with offline information sources and in different combinations across the decision stages.
Keywords: CORRESPONDENCE ANALYSIS; CULTURE; INFORMATION SEARCH; TOURISM
Document Type: Research Article
Publication date: 01 September 2007
- Information Technology & Tourism is the first scientific journal dealing with the exciting relationship between information technology and tourism. Information and communication systems embedded in a global net have profound influence on the tourism and travel industry. Reservation systems, distributed multimedia systems, highly mobile working places, electronic markets, and the dominant position of tourism applications in the Internet are noticeable results of this development. And the tourism industry poses several challenges to the IT field and its methodologies.
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