Visitors' Objectives for Trade Exhibition Attendance: A Case Study on the East Mediterranean International Tourism and Travel Exhibition (EMITT)
This article takes a brief look at visitors' objectives for attending the East Mediterranean International Tourism and Travel Exhibition held in Turkey, in February 2006. The empirical data was collected via questionnaires from a sample of 295 visitors. Findings of the study indicated
that visitors' objectives had four dimensions, which were called "entertainment," "developments," "exhibition facilities," and "vacationing." Significant differences were observed across the four dimensions. Results also showed that visitors' most important objective when attending the exhibition
was to learn about the recent developments in products and services. Significant differences were observed among the objectives based on the demographic pro les of visitors in the sample. This study highlights the importance of deeply understanding visitors' objectives in order to enhance
trade exhibitions' effectiveness.
Keywords: EAST MEDITERRANEAN INTERNATIONAL TOURISM AND TRAVEL EXHIBITION (EMITT); TOURISM; TRADE EXHIBITIONS; VISITORS' OBJECTIVES
Document Type: Research Article
Publication date: 01 July 2008
- Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.
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