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Abstract

This study investigates the effects of thematic and topic sentence headings in business letters. In an experiment readers evaluated letters in which the headings were manipulated (no headings, thematic headings and topic sentence headings). The results show that letters with heading are valued higher than letters without headings. Topic sentence headings performed slightly better than thematic. No effect were found on retention of information.
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Keywords: business letters; effects; experiment; headings

Document Type: Research Article

Publication date: 27 August 2014

More about this publication?
  • Het Tijdschrift voor Taalbeheersing verschijnt drie keer per jaar en biedt een platform aan taalbeheersers om de resultaten van wetenschappelijk onderzoek naar taal- en tekstgebruik te publiceren. Het onderzoek waarover gerapporteerd wordt, richt zich zowel op schriftelijke als mondelinge taalvaardigheid, op begrijpelijk en/of effectief taalgebruik, op vormen en functies van verschillende tekstgenres en op taalkundige kenmerken van communicatie. Het tijdschrift biedt ruimte aan onderzoek vanuit verschillende disciplines zoals taalwetenschap, tekstwetenschap, conversatie-analyse, communicatiewetenschap, psychologie, onderwijskunde, argumentatietheorie en retorica.

    The Dutch-language journal Tijdschrift voor Taalbeheersing is a platform for academics to publish research results about the use of language and texts. The research focuses on written and oral language skills, on understandable and/or effective language usage, on characteristics of different text genres and on characteristics of texts in communication.
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