The Marketing Review

Volume 11 Article Index

Editorial
pp. 321-322(2)
Author: Blythe, Jim

Developing a new model for tracking brand equity as a measure of marketing effectiveness
pp. 323-336(14)
Authors: Mirzaei, Abas; Gray, David; Baumann, Chris

Discovering how brands grow
pp. 337-345(9)
Author: Corkindale, David

Multilevel (network) marketing: An objective view
pp. 347-361(15)
Authors: Albaum, Gerald; Peterson, Robert A.

Perspectives on competitive intelligence within business: A tactical tool for sales- people to gain a competitive advantage
pp. 363-380(18)
Authors: Agnihotri, Raj; Rapp, Adam

Students' evaluation of teaching (SET) in higher education: A question of reliability and validity
pp. 381-391(11)
Author: Madichie, Nnamdi O.

Advertising self-regulation: Clearance processes, effectiveness and future research agenda
pp. 393-414(22)
Authors: Bian, Xuemei; Kitchen, Philip; Teresa Cuomo, Maria