The Marketing Review

Editorial
pp. 183-184(2)
Author: Blythe, Jim

Marketing flexibility in the context of the service-dominant logic
pp. 185-197(13)
Authors: Gurău, Călin

Does my structural model represent the real phenomenon?: a review of the appropriate use of Structural Equation Modelling (SEM) model fit indices
pp. 199-212(14)
Author: Singh, Ramendra

Reflections upon the use of existential-phenomenological methods to study elderly consumers in care homes
pp. 213-229(17)
Author: Stone, Tim

Reaching donors: neuro-linguistic programming implications for effective charity marketing communications
pp. 231-242(12)
Authors: Mainwaring, Susan; Skinner, Heather

The costs and perils of over-targeting in today's markets
pp. 243-250(8)
Authors: Sinha, Jay I.; Rosenthal, Edward C.

Threat of a "me too" perception: a case of Café Coffee Day
pp. 251-271(21)
Author: Agrawal, Richa