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Everything you've always wanted to know about marketing, online, whenever you want it, wherever you are.

Publisher: Westburn Publishers Ltd

Volume 9, Number 2, May 2009
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Editorial
pp. 97-98(2)
Author: Blythe, Jim

Personal professional development
pp. 99-113(15)
Author: Baker, Michael J.

The new role of call centres for manufacturers
pp. 115-126(12)
Author: Minami, Chieko

Product classification: an ethical perspective
pp. 127-138(12)
Author: Harris, Fiona

The ZMET method: using projective technique to understand consumer home choice
pp. 139-154(16)
Authors: Khoo-Lattimore, Catheryn; Thyne, Maree; Robertson, Kirsten

Adding new dimensions to corporate identity management and corporate communication: exploring the sensory perspective
pp. 155-169(15)
Authors: Bartholmé, Roland H.; Melewar, T.C.

Virtual snakes and ladders: social networks and the relationship marketing loyalty ladder
pp. 171-181(11)
Authors: Harridge-March, Sally; Quinton, Sarah

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