Home >> The Marketing Review, Volume 8, Number 3
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Publisher: Westburn Publishers Ltd

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Volume 8, Number 3, August 2008

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Editorial
pp. 207-208(2)
Author: Blythe, Jim

Are marketing's metaphors good for it?
pp. 209-221(13)
Author: Brown, Stephen

Integrated Internal Marketing Communication (IIMC)
pp. 223-235(13)
Author: Ferdous, Ahmed Shahriar

Media convergence and the evolving media business model: an overview and strategic opportunities
pp. 237-253(17)
Authors: McPhillips, Simon; Merlo, Omar

A journey into the unknown; taking the fear out of structural equation modeling with AMOS for the first-time user
pp. 255-275(21)
Authors: Gallagher, Damian; Ting, Lucy; Palmer, Adrian

Psychographic segmentation in the financial services context: a theoretical framework
pp. 277-296(20)
Author: Andronikidis, Andreas

East and West: the successful integration of cultures at Shangri-La, Sydney
pp. 297-309(13)
Authors: Heffernan, Troy; Droulers, Marcelle

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