The Marketing Review

Editorial
pp. 1-2(2)
Author: Blythe, Jim

A century of marketing
pp. 3-23(21)
Author: Egan, John

Peer reviewing - principles and practice
pp. 25-42(18)
Author: Baker, Michael J.

Significance of corporate brand for business-to-business companies
pp. 43-60(18)
Authors: Aspara, Jaakko; Tikkanen, Henrikki

The role of social marketing models in family health interventions in Pakistan
pp. 61-74(14)
Authors: Samad, Nayyer; Madichie, Nnamdi O.; Nwankwo, Sonny

The role of religious marketing in economic regeneration: a case study of Knock
pp. 75-82(8)
Author: Carmel McDermott, John

Consumer involvement: a new perspective
pp. 83-99(17)
Authors: Michaelidou, Nina; Dibb, Sally