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Everything you've always wanted to know about marketing, online, whenever you want it, wherever you are.

Publisher: Westburn Publishers Ltd

Volume 7, Number 4, December 2007
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Editorial
pp. 311-312(2)
Author: Blythe, Jim

Innovation and new product development: Sky+, a mini case study
pp. 313-323(11)
Author: Philip, Cameron

The existential consumption paradox: an exploration of meaning in marketing
pp. 325-341(17)
Author: Smith, Terry

To have is to be?

A critique of self-creation through consumption
pp. 343-354(12)
Author: Saren, Michael

Consumers' technology adoption behaviour: an alternative model
pp. 355-368(14)
Authors: Chen, Chien-Hung; Mort, Gillian Sullivan

Porter's generic strategies: a re-interpretation from a relationship marketing perspective
pp. 369-383(15)
Authors: Gurău, Călin

Relational competence, internal market orientation and employee performance
pp. 385-400(16)
Authors: Carter, Leanne; Gray, David

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