Publisher: Westburn Publishers Ltd

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Volume 7, Number 3, September 2007

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Editorial
pp. 205-206(2)
Author: Blythe, Jim

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Price-setting in business-to-business markets
pp. 207-234(28)
Authors: Brennan, Ross; Canning, Louise; McDowell, Ray

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Responding to eroding competitive advantages: observations from the Norwegian seafood industry
pp. 235-246(12)
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Cultural values and branding in an emerging market: the Indian context
pp. 247-272(26)
Authors: Kumar, S. Ramesh; Guruvayurappan, Nitya; Banerjee, Madhurjya

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RFID: An interface survey between students and retailers
pp. 273-281(9)
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Brand strategy and brand evolution: welcome to the world of the meme
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