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Everything you've always wanted to know about marketing, online, whenever you want it, wherever you are.

Publisher: Westburn Publishers Ltd

Volume 7, Number 3, September 2007
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Editorial
pp. 205-206(2)
Author: Blythe, Jim

Price-setting in business-to-business markets
pp. 207-234(28)
Authors: Brennan, Ross; Canning, Louise; McDowell, Ray

Responding to eroding competitive advantages: observations from the Norwegian seafood industry
pp. 235-246(12)
Authors: Sogn-Grundvåg, Geir; Grønhaug, Kjell; Lorentzen, Lorentz Thode; Bendiksen, Bjørn-Inge; Gilmore, Audrey

Cultural values and branding in an emerging market: the Indian context
pp. 247-272(26)
Authors: Kumar, S. Ramesh; Guruvayurappan, Nitya; Banerjee, Madhurjya

RFID: An interface survey between students and retailers
pp. 273-281(9)
Authors: Pate, Sharon S.; Blaylock, Karol; Southward, Leigh

Like being a drop in a freshly-poured Guinness pint: consumer motivations to participate in the "Guinness Storehouse"
pp. 283-300(18)
Authors: Wohlfeil, Markus; Whelan, Susan

Brand strategy and brand evolution: welcome to the world of the meme
pp. 301-310(10)
Authors: Wu, Yufan; Ardley, Barry

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