ISSN 1469-347X (Print)
Everything you've always wanted to know about marketing, online, whenever you want it, wherever you are.
Publisher: Westburn Publishers Ltd
Price-setting in business-to-business markets
Brennan, Ross; Canning, Louise; McDowell, Ray
Responding to eroding competitive advantages: observations from the Norwegian seafood industry
Sogn-Grundvåg, Geir; Grønhaug, Kjell; Lorentzen, Lorentz Thode; Bendiksen, Bjørn-Inge; Gilmore, Audrey
Cultural values and branding in an emerging market: the Indian context
Kumar, S. Ramesh; Guruvayurappan, Nitya; Banerjee, Madhurjya
RFID: An interface survey between students and retailers
Pate, Sharon S.; Blaylock, Karol; Southward, Leigh
Like being a drop in a freshly-poured Guinness pint: consumer motivations to participate in the "Guinness Storehouse"
Wohlfeil, Markus; Whelan, Susan
Brand strategy and brand evolution: welcome to the world of the meme
Wu, Yufan; Ardley, Barry