B2B Brand Management

Authors: Kotler, Philip; Pfoertsch, Waldemar

Source: The Marketing Review, Volume 7, Number 2, July 2007 , pp. 201-203(3)

Publisher: Westburn Publishers Ltd

Document Type: Book review

DOI: http://dx.doi.org/10.1362/146934707X205877

Publication date: 2007-07-01

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