The Marketing Review

Editorial
pp. 111-112(2)
Author: Blythe, Jim

Sustainable marketing - the case of Northern Cyprus
pp. 113-124(12)
Authors: Gilmore, Audrey; Carson, David; Fawcett, Lyn; Ascenção, Mário

The failgood factor: playing hopscotch in the marketing minefield
pp. 125-138(14)
Author: Brown, Stephen

Factors affecting the pursuit of standards: a theoretical framework
pp. 139-154(16)
Author: Riley, Debra

Achieving power in adverse modern markets: the drive to innovate
pp. 155-170(16)
Author: Coskun Samli, A.

Does the marketing curriculum reflect the importance of services marketing for practitioners?
pp. 171-184(14)
Authors: Hilton, Toni; Hughes, Tim; McDowell, Ray

Insider trading? Exploring familial intra-generational borrowing and sharing
pp. 185-200(16)
Authors: Tinson, Julie; Nuttall, Pete

B2B Brand Management
pp. 201-203(3)
Authors: Kotler, Philip; Pfoertsch, Waldemar