The Marketing Review

Editorial
pp. 1-2(2)
Author: Blythe, Jim

Purchases in provider mode: the case of children's music education
pp. 3-22(20)
Authors: Kubacki, Krzysztof; Moss, Gloria; Parkes, Elizabeth Lloyd

How do marketing academics view research as opposed to teaching? A projective technique puts some qualitative flesh on the quantitative bones
pp. 23-43(21)
Authors: Boddy, Clive; Ennis, Sean

Redefining the nature and format of the marketing communications mix
pp. 45-57(13)
Authors: Hughes, Graham; Fill, Chris

Servicescape research: a review and a research agenda
pp. 59-78(20)
Authors: Ezeh, Chris; Harris, Lloyd C.

Relationship marketing in Menicon: building relationships with consumers in association with retailers in a Japanese contact lens manufacturer
pp. 79-88(10)
Author: Osaki, Takanori

The role of situational variables in online grocery shopping in the UK
pp. 89-106(18)
Authors: Robinson, Helen; Dall'Olmo Riley, Francesca; Rettie, Ruth; Rolls-Willson, Gill

Book Review
pp. 107-110(4)
Author: Vandewalle, Ian