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Everything you've always wanted to know about marketing, online, whenever you want it, wherever you are.

Publisher: Westburn Publishers Ltd

Volume 6, Number 4, Winter 2006
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Editorial
pp. 287-288(2)
Author: Blythe, Jim

A New Dominant Logic in Marketing: Pedagogical Logic Implications
pp. 289-300(12)
Authors: Baron, Steve; Harris, Kim

Family Enterprises - a Chance to Create a Strong Polish Business Identity
pp. 301-315(15)
Author: Nikodemska-Wolowik, Anna Maria

Service Quality Measurement in Retail Store Context: A Review of Advances Made Using SERVQUAL and RSQS
pp. 317-330(14)
Authors: Gaur, Sanjaya S.; Agrawal, Richa

Segmenting the Older Consumer for Online Travel
pp. 331-348(18)
Authors: Gonzalez, Alejandro; Paliwoda, Stanley

Theory Development within International Market Entry Mode - An Assessment
pp. 349-373(25)
Author: Cumberland, Flemming

Strategic Marketing Planning: Theory and Practice
pp. 375-418(44)
Author: McDonald, Malcolm

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