The Marketing Review

ISSN 1469-347X

Volume 6, Number 3, Autumn 2006

Key:

- Free Content

- New Content

- Subscribed Content

- Free Trial Content

Editorial
pp. 195-196(2)
Author: Blythe, Jim

Recycling Postmodern Marketing
pp. 211-230(20)
Author: Brown, Stephen

Segmenting the Over 50s' Market
pp. 231-241(11)
Author: Metz, David

Key Marketing Performance Measures
pp. 243-252(10)
Authors: Grønholdt, Lars; Martensen, Anne

Spiezia Organics: an SME Marketing Case Study
pp. 253-264(12)
Authors: Rowley, Jennifer; Spiezia, Marco

Success Factors in New Services Performance: A Research Agenda
pp. 265-284(20)
Authors: Jiménez-Zarco, Ana Isabel; Martínez-Ruiz, María Pilar; González-Benito, Óscar

Book Review
pp. 285-286(2)
Author: Sparks, Leigh

Key:

- Free Content

- New Content

- Subscribed Content

- Free Trial Content

Share this item with others: These icons link to social bookmarking sites where readers can share and discover new web pages.

Tools

Need to register?
Sign up here

Text size: A | A | A | A