The Marketing Review

Editorial
pp. 109-110(2)
Author: Blythe, Jim

Semiotics, as a tool to understand and take action
pp. 111-121(11)
Author: Bitoun, Catherine

Transitions into Poverty: An Exploratory Study into How Families Cope When Faced With Income Reduction and Limited Consumption Opportunities
pp. 123-136(14)
Authors: Hamilton, Kathy; Catterall, Miriam

Jazz in the UK - a philosophical dilemma for marketing?
pp. 137-148(12)
Authors: Macaulay, Michael; Dennis, Noel

Needed a Second Wave of Globalization: A Vital Strategic Posture for World Entrepreneurs
pp. 149-162(14)
Author: Samli, A. Coskun

Strategic Marketing: Balancing Customer Value with Shareholder Value
pp. 163-181(19)
Author: Zinkin, John

Community Radio Broadcasting and Positioning - an Australian Perspective
pp. 183-189(7)
Author: Gatfield, Terry

Book Review
pp. 191-193(3)
Author: Pressey, Andrew