The Marketing Review logo Westburn Publishers Ltd logo

Everything you've always wanted to know about marketing, online, whenever you want it, wherever you are.

Publisher: Westburn Publishers Ltd

Volume 5, Number 4, Winter 2005
Key:
Free Content - Free Content
New Content - New Content
Subscribed Content - Subscribed Content
Free Trial Content - Free Trial Content

< previous issue | next issue > | all issues

Editorial
pp. 301-302(2)
Author: Blythe, Jim

Be a Winner Not a Loser: Experimental Evidence of Winner's curse
pp. 303-314(12)
Authors: Chua, Clare; Luk, Peter

No Tale, No Sale: A Novel Approach to Marketing Communication
pp. 315-328(14)
Authors: Patterson, Anthony; Brown, Stephen

Place Branding: A Review of Trends and Conceptual Models
pp. 329-342(14)
Author: Kavaratzis, Mihalis

An Early Painter's Persona as Metaphor
pp. 343-356(14)
Author: Rentschler, Ruth

Exploring Peer Group Influence by Considering the Use and Consumption of Popular Music among Early Adolescents
pp. 357-370(14)
Authors: Nuttall, Peter; Tinson, Julie

The Processing and Pedagogy of Marketing Simulations
pp. 371-382(12)
Author: Tonks, David G.

Book Review
pp. 383-385(3)
Author: Wilson-Youlden, Lavinia

< previous issue | next issue > | all issues

Key:
Free Content - Free Content
New Content - New Content
Subscribed Content - Subscribed Content
Free Trial Content - Free Trial Content
Share this item with others: These icons link to social bookmarking sites where readers can share and discover new web pages.
Page Help Click here for Page Help
Shopping cart
Tools
Sign in






Need to register?
Sign up here
Text size: A | A | A | A