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Everything you've always wanted to know about marketing, online, whenever you want it, wherever you are.

Publisher: Westburn Publishers Ltd

Volume 5, Number 2, Summer 2005
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Editorial
pp. 99-100(2)
Author: Blythe, Jim

Marketing Redefined: Changes and Challenges
pp. 101-109(9)
Authors: Grønholdt, Lars; Martensen, Anne

Marketing Managers and Their Life World: Explorations in Strategic Planning Using the Phenomenological Interview
pp. 111-127(17)
Author: Ardley, Barry

What's in a Handshake? Exploring Business-to-Business Relational Exchange
pp. 129-144(16)
Authors: Newman, Anouche; Lings, Ian; Lee, Nick

What is the Effect of a Recommendation?
pp. 145-157(13)
Authors: East, Robert; Hammond, Kathy; Lomax, Wendy; Robinson, Helen

International Marketing Environment Analysis
pp. 159-173(15)
Author: Clarke, Geri

Customer Relationship Management: The Matalan Way
pp. 175-187(13)
Authors: Rowley, Jennifer; Haynes, Lucy

Book Review
pp. 189-191(3)

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