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Publisher: Westburn Publishers Ltd

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Volume 5, Number 1, January 2005

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Editorial
pp. 1-2(2)
Author: Blythe Jim

Why Practitioners Don?t Read Our Articles and What We Should Do About It
pp. 3-12(10)
Author: Tapp Alan

Market Segmentation Implementation Barriers and How to Overcome Them
pp. 13-30(18)
Author: Dibb Sally

Hedonic and Utilitarian Behaviour in Specialty Shops
pp. 31-44(14)
Author: Scarpi Daniele

Characteristics of Marketing Channels: A Theoretical Framework
pp. 45-57(13)
Authors: Michaelidou Nina; Arnott David C.; Dibb Sally

Modelling Anti-Counterfeiting Strategies in Response to Protecting Intellectual Property Rights in a Global Environment
pp. 59-72(14)
Authors: Chaudhrya Peggy; Cordellb Victor; Zimmermanc Alan

Marlboro – A Mini Case Study
pp. 73-96(24)
Author: Hemdev Pooja Anil

Book Review
pp. 97-97(1)
Author: Torres Ann M.

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