The Marketing Review

Editorial
pp. 363-368(6)
Author: Michael J. Baker

Strategic Planning for Global Markets
pp. 369-384(16)
Authors: Jim Blythe; Alan Zimmerman

Oakley: Branding in Action
pp. 385-395(11)
Author: Anette Heier

Choosing the Appropriate Methodology: Understanding Research Philosophy
pp. 397-409(13)
Authors: Mary T. Holden; Patrick Lynch

Undertaking a Literature Review in Marketing
pp. 411-429(19)
Author: Mark Gabbott

Making Oral Presentations: Some Practical Guidelines and Suggestions
pp. 431-444(14)
Authors: Michael Jay Polonskya; David S. Wallerb

Writing Refereed Journal Articles – An Editor's View
pp. 445-451(7)
Author: Jeryl Whitelock

Book Reviews
pp. 453-454(2)