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Everything you've always wanted to know about marketing, online, whenever you want it, wherever you are.

Publisher: Westburn Publishers Ltd

Volume 4, Number 3, Autumn 2004
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Editorial
pp. 249-252(4)
Author: Michael J. Baker

Seeking (Marketing) Virtue in Globalisation
pp. 253-266(14)
Author: Andrew McAuley

The Experience Economy and Commercial Experiences
pp. 267-277(11)
Authors: Susanne H.G. Poulsson; Sudhir H. Kale

The Beauty and Importance of Quality Customer Information
pp. 279-290(12)
Author: Wolfgang Messner

Marketing Through Internet: New Strategic Challenges
pp. 291-305(15)
Authors: Natalia Vila; Ines Küster

The Philosophy of Marketing Theory: Historical and Future Directions
pp. 307-340(34)
Author: Mark Tadajewski

Conducting Primary Research Online
pp. 341-360(20)
Author: Anne Foy

Book Reviews
pp. 361-362(2)

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