Home >> The Marketing Review, Volume 4, Number 2
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Everything you've always wanted to know about marketing, online, whenever you want it, wherever you are.

Publisher: Westburn Publishers Ltd

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Volume 4, Number 2, 1 May 2004

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Editorial
pp. 117-119(3)
Author: John Webb

Loyalty and Reward Schemes: How Much is Your Loyalty Worth?
pp. 121-138(18)
Author: Jennifer Rowley

Formation of Customer Bases in SMEs
pp. 139-156(18)
Author: Martti Tapio Lindman

Product Innovation Case Study: '3' - A Hutchinson Brand
pp. 157-188(32)
Author: Adrian Mah

Factors Affecting Online Relationships and Impacts
pp. 189-209(21)
Author: Hong-Youl Ha

A Mini Case Study of Product Strategy: The Cypher Stent From Cordis (A Johnson & Johnson Company)
pp. 211-224(14)
Author: Scott Rankin

Liberate your Customers and Reap the Benefits
pp. 225-243(19)
Authors: Matthias Hühn

Book Reviews
pp. 247-248(2)

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