Home >> The Marketing Review, Volume 3, Number 2
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Everything you've always wanted to know about marketing, online, whenever you want it, wherever you are.

Publisher: Westburn Publishers Ltd

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Volume 3, Number 2, 1 December 2002

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Editorial
pp. 125-127(3)
Author: Webb J.

Quo Vadis, Marketing? Toward a Relationship Marketing Paradigm with Retrospective Comment by Michael J. Baker
pp. 129-146(18)
Authors: Grönroos C.

Finding and Choosing a Supervisor
pp. 147-166(20)
Authors: Lindgreen A.; Palmer R.; Vanhamme J.; Beverland M.

Research Methods
pp. 167-194(28)
Author: Baker M.J.

The Strategy to Implementation Cycle of Relationship Marketing Planning
pp. 195-209(15)
Authors: O'Toole T.; Donaldson B.

A Review of Data Mining Techniques as they Apply to Marketing: Generating Strategic Information to Develop Market Segments
pp. 211-227(17)
Authors: Samli A.C.; Pohlen T.L.; Bozovic N.

The Lifeboat Exercise for Marketing Executives
pp. 229-238(10)
Author: Yeager J.

Book Reviews
pp. 239-247(9)

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