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Everything you've always wanted to know about marketing, online, whenever you want it, wherever you are.

Publisher: Westburn Publishers Ltd

Volume 3, Number 1, 1 September 2002
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Editorial
pp. 1-3(3)
Author: Baker M.J.

Knowledge Management in Marketing
pp. 5-19(15)
Authors: Schlegelmilch B.B.; Penz E.

Service Recovery in the Airline Industry: Is it as Simple as 'Failed, Recovered, Satisfied?'
pp. 21-37(17)
Authors: de Coverly E.; Holme N.O.; Keller A.G.; Thompson F.H.M.; Toyoki S.

Vanishing Point: The Mix Management Paradigm Re-Viewed and Retro-Introspective
pp. 39-63(25)
Authors: O'Malley L.; Patterson M.

Theory Testing in Social Research
pp. 65-82(18)
Author: Peters L.D.

Marketing in China - Two Key Success Factors
pp. 83-102(20)
Author: Parnell M.F.

Sampling
pp. 103-120(18)
Author: Baker M.J.

Book Reviews
pp. 121-123(3)

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