Life with Sheepdogs: Alternative Metaphorical Models of the Doctoral Research Process Revisited

Authors: Richard Speed; John Saunders

Source: The Marketing Review, Volume 2, Number 4, December 2001 , pp. 475-489(15)

Publisher: Westburn Publishers Ltd

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Abstract:

The doctoral research process is the entry path for the academic profession. Traditionally it is explained by reference to another professional entry path, the industrial apprenticeship. Revisiting a paper and discussion originally held at the Marketing Education Group conference in 1991, we explore the implications and limitations of this metaphorical model, suggest alternatives and consider the interaction between student characteristics and supervisory approach. Through this process we offer marketing academics a vast range of unflattering metaphors to employ in describing themselves, their students, their supervisors and their colleagues.

Document Type: Research article

DOI: 10.1362/1469347012863826

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