Home >> The Marketing Review, Volume 2, Number 4
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Everything you've always wanted to know about marketing, online, whenever you want it, wherever you are.

Publisher: Westburn Publishers Ltd

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Volume 2, Number 4, December 2001

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Editorial
pp. 381-383(3)
Author: Caroline Tynan

Market-Led Strategic Change: New Marketing for New Realities
pp. 385-404(20)
Author: Nigel F. Piercy

Gender Perspectives in Consumer Behaviour: An Overview and Future Directions
pp. 405-425(21)
Authors: Miriam A. Caterall; Pauline B. Maclaran

The Effects of Sample Size and the Specification of Hypotheses in the Substantiation of Superiority and Parity Claims
pp. 427-439(13)
Authors: Frederick Wiseman; Samuel Rabino

Marketing Planning Best Practice
pp. 441-459(19)
Author: Sally Dibb

Customer Managed Relationships
pp. 461-473(13)
Author: Royal Mail

Life with Sheepdogs: Alternative Metaphorical Models of the Doctoral Research Process Revisited
pp. 475-489(15)
Authors: Richard Speed; John Saunders

Book Reviews
pp. 491-495(5)

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