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Everything you've always wanted to know about marketing, online, whenever you want it, wherever you are.

Publisher: Westburn Publishers Ltd

Volume 2, Number 3, Autumn 2001
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Editorial
pp. 249-252(4)
Author: Michael J. Baker

Managing Internal Markets: A Conceptual Framework Adapted from SERVQUAL
pp. 253-265(13)
Authors: Robert D. Straughan; Marjorie J. Cooper

Future Vision and Values: A Big Opportunity for Marketers?
pp. 267-284(18)
Author: J. Hugh Davidson

Impications of National Identity for Marketing Strategy
pp. 285-300(16)
Author: Keith Dinnie

Customer Commitment in Key Account Management
pp. 301-318(18)
Author: Jukka Ojasalo

Consumer Behaviour: a Literature Review
pp. 319-355(37)
Author: Moneesha Pachauri

Making a Presentation
pp. 357-372(16)
Author: Michael J. Baker

Book Reviews
pp. 373-380(8)

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