Home >> The Marketing Review, Volume 2, Number 2
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Everything you've always wanted to know about marketing, online, whenever you want it, wherever you are.

Publisher: Westburn Publishers Ltd

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Volume 2, Number 2, Summer 2001

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Editorial
pp. 127-128(2)
Author: Caroline Tynan

Towards Sustainability: The Third Age of Green Marketing
pp. 129-146(18)
Author: Ken Peattie

The Epistobabble Kid Rides Again: A Stephen Brown (Selective) Retrospective
pp. 147-167(21)
Author: Tony Woodall

Business-to-Business Relationship Marketing: An Internet and International Perspective
pp. 169-185(17)
Authors: T.C. Melewar; Carol Hunt; Susan Bridgewater

Market Segments: Fallacies and Faults
pp. 187-203(17)
Authors: David Tonks; Marc Farr

The Doctoral Supervisor-Student Relationship: Some American Advice for Success
pp. 205-217(13)
Author: Sharon E. Beatty

Has Marketing Failed, or was it Never Really Tried?
pp. 219-237(19)
Author: Stephen King

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