The Idiosyncrasies of New Product Adoption for Technologically Innovative Offerings
The paper considers the various factors affecting the adoption of technologically innovative products and raises questions about many of the traditional perspectives. It is argued that one needs to consider both the demand and the supply side influences and that individuals may not
behave consistently as 'innovators'.
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Keywords: ADOPTION; COMMUNICATIONS; DIFFUSION; INNOVATIVENESS; PERCEPTION; RISK AND UNCERTAINTY; TECHNOLOGICAL INNOVATION
Document Type: Research Article
Publication date: 01 March 2001
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