The Marketing Review

Editorial
pp. 281-282(2)
Author: Tynan, Caroline

The Diverse Interpretations of 'Brand'
pp. 283-301(19)
Author: de Chernatony, Leslie

Case Research in Marketing
pp. 303-323(21)
Author: Perry, Chad

Benchmarking Marketing in an SME: The Case of an Italian Kitchen Furniture Manufacturer
pp. 325-339(15)
Authors: Naylor, John; Hawkins, Nick; Wilson, Carina

Problems and Prospects for Practice and Theory in Strategic Marketing Management
pp. 341-361(21)
Author: Franklin, Peter

Writing a Marketing Report
pp. 363-372(10)
Author: Williams, David

Selecting a Research Methodology
pp. 373-397(25)
Author: Baker, Michael J.

Book Reviews
pp. 399-406(8)