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Everything you've always wanted to know about marketing, online, whenever you want it, wherever you are.

Publisher: Westburn Publishers Ltd

Volume 1, Number 1, Spring 2000
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Editorial
pp. 1-3(3)
Author: Caroline Tynan

Creating a Relationship Dialogue: Communication, Interaction and Value
pp. 5-14(10)
Authors: Christian Grönroos

Key Account Management – A Domain Review
pp. 15-34(20)
Author: Malcolm McDonald

Achieving Internet Marketing Success
pp. 35-59(25)
Author: Dave Chaffey

Writing a Research Proposal
pp. 61-78(18)
Author: Michael J. Baker

Getting Started with Data Analysis: Choosing the Right Method
pp. 77-87(11)
Author: Adamantios Diamantopoulos

The Evolution of the Direct Marketing Consumer
pp. 89-101(13)
Authors: Maurice Patterson; Lisa O'Malley

Case Study – Dell Computer
pp. 103-127(25)
Author: Anna Greco

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