Journal of Marketing Management

Bridging the segmentation theory/practice divide
pp. 219-225(7)
Authors: Dibb, Sally; Simkin, Lyndon

Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough
pp. 227-252(26)
Authors: Bailey, Christine; Baines, Paul R.; Wilson, Hugh; Clark, Moira

Market segmentation in managerial practice: a qualitative examination
pp. 253-272(20)
Author: Quinn, Lee

Remaining within-cluster heterogeneity: a meta-analysis of the "dark side" of clustering methods
pp. 273-293(21)
Authors: Franke, Nikolaus; Reisinger, Heribert; Hoppe, Daniel

Are consumers what they consume? - Linking lifestyle segmentation to product attributes: an exploratory study of the Chinese mobile phone market
pp. 295-314(20)
Authors: Zhu, Hengyuan; Wang, Qing; Yan, Ligang; Wu, Guisheng

Business psychographics revisited: from segmentation theory to successful marketing practice
pp. 315-340(26)
Authors: Barry, James; Weinstein, Art

Validity and the design of market segments
pp. 341-356(16)
Author: Tonks, David Graham

Methodological reasons for the theory/practice divide in market segmentation
pp. 357-373(17)
Authors: Dolnicar, Sara; Lazarevski, Katie

Implementation rules to bridge the theory/practice divide in market segmentation
pp. 375-396(22)
Authors: Dibb, Sally; Simkin, Lyndon