Journal of Marketing Management

The marketing / accounting interface
pp. 661-668(8)
Authors: Roslender, Robin; Wilson, Richard M.S.

The marketing accounting interface - lessons and limitations
pp. 669-686(18)
Authors: Sidhu, Baljit K.; Roberts, John H.

Exploring accounting and market orientation: an interfunctional case study
pp. 687-710(24)
Author: Inglis, Robert M.

The recognition and measurement of brand assets: an exploration of the accounting/marketing interface
pp. 711-731(21)
Authors: El-Tawy, Nevine; Tollington, Tony

Assessing marketing performance: don't settle for a silver metric
pp. 733-750(18)
Authors: Ambler, Tim; Roberts, John H.

Marketing/accounting synergy: a discussion of its potential and evidence in e-business planning
pp. 751-770(20)
Authors: Phillips, Paul; Halliday, Sue Vaux

Exploring the potential of customer accounting: a synthesis of the accounting and marketing literatures
pp. 771-795(25)
Authors: McManus, Lisa; Guilding, Chris

Examining the theoretical influences of customer valuation metrics
pp. 797-824(28)
Author: Weir, Kenneth

Accounting is from Mars, marketing is from Venus: establishing common ground for the concept of customer profitability
pp. 825-845(21)
Authors: Gleaves, Robin; Burton, Jamie; Kitshoff, Jan; Bates, Ken; Whittington, Mark

Determining the indirect value of a customer
pp. 847-864(18)
Author: Ryals, Lynette

The marketing / accounting synergy: a final word but certainly not the last word
pp. 865-876(12)
Authors: Roslender, Robin; Wilson, Richard M.S.