Journal of Marketing Management logo Westburn Publishers Ltd logo

The official journal of the Academy of Marketing

Publisher: Westburn Publishers Ltd

Volume 24, Numbers 5-6, July 2008
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Editorial
pp. 463-465(3)
Author: Hart, Susan

Cultural distance and psychic distance: refinements in conceptualisation and measurement
pp. 467-488(22)
Authors: Sousa, Carlos M.P.; Bradley, Frank

The diffusion of e-commerce in UK SMEs
pp. 489-516(28)
Authors: Wilson, Hugh; Daniel, Elizabeth; Davies, Iain A.

Understanding digital content marketing
pp. 517-540(24)
Author: Rowley, Jennifer

Customer portfolio planning in a business network context
pp. 567-587(21)
Author: Eng, Teck-Yong

Child-brand relations: a conceptual framework
pp. 603-619(17)
Author: Ji, Mindy F.

Influences on ethical and socially responsible shopping: evidence from the UK grocery sector
pp. 637-659(23)
Authors: Megicks, Phil; Memery, Juliet; Williams, Jasmine

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