Journal of Marketing Management

Volume 24 indexes
pp. i-xi(1)

Editorial: Academy of Marketing Conference 2008 “Reflective Marketing in a Material World”
pp. 877-880(4)
Authors: Donaldson, Bill; Turnbull, Andrew

The rubbish of marketing
pp. 881-892(12)
Authors: Roper, Stuart; Parker, Cathy

Accessing healthy food: availability and price of a healthy food basket in Scotland
pp. 893-913(21)
Authors: Dawson, John; Marshall, David; Taylor, Matt; Cummins, Steven; Sparks, Leigh; Anderson, Annie S.

The emergence and development of place marketing's confused identity
pp. 915-928(14)
Author: Skinner, Heather

In praise of retrospective surveys
pp. 929-944(16)
Authors: East, Robert; Uncles, Mark D.

Cause for event: not-for-profit marketing through participant sports events
pp. 945-958(14)
Authors: Taylor, Ruth; Shanka, Tekle

Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity
pp. 959-977(19)
Authors: Garry, Tony; Broderick, Anne J.; Lahiffe, Katy

Shopping orientation-defined segments based on store-choice criteria and satisfaction: an empirical investigation
pp. 979-995(17)
Authors: Rigopoulou, Irini D.; Tsiotsou, Rodoula H.; Kehagias, John D.

The antecedents of relationship commitment in the management of relationships in business-to-business (B2B) financial services
pp. 997-1010(14)
Authors: Theron, Edwin; Terblanche, Nic S.; Boshoff, Christo

Halloween in a material world: trick or treat?
pp. 1011-1023(13)
Authors: McKechnie, Sally; Tynan, Caroline

(Mis)trust in marketing: a reflection on consumers' attitudes and perceptions
pp. 1025-1039(15)
Authors: Heath, Teresa Pereira M.; Heath, Matthew

Resource-Based Theory: Creating and Sustaining Competitive Advantage
pp. 1041-1044(4)
Author: Borchert, Oliver

Fail Better! Stumbling to Success in Sales & Marketing 25 Remarkable Renegades Show How
pp. 1045-1049(5)
Author: Tadajewski, Mark