Journal of Marketing Management

Can design improve the performance of marketing management?
pp. 815-827(13)
Authors: Kristensen, Tore; Grønhaug, Kjell

Branding and design management: a brand design management model
pp. 829-840(12)
Authors: Montaña, Jordi; Guzmán, Francisco; Moll, Isa

Coordination mechanisms in cross-functional teams: a product design perspective
pp. 841-860(20)
Author: Ainamo, Antti

Market orientation and design orientation: a management model
pp. 861-876(16)
Authors: Moll, Isa; Montaña, Jordi; Guzmán, Francisco; Parellada, Francesc Solé

Design-intensive born globals: a multiple case study of marketing management
pp. 877-899(23)
Authors: Falay, Zeynep; Salimäki, Markku; Ainamo, Antti; Gabrielsson, Mika

Complementing intuition: insights on styling as a strategic tool
pp. 901-916(16)
Authors: Person, Oscar; Snelders, Dirk; Karjalainen, Toni-Matti; Schoormans, Jan

Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design
pp. 917-928(12)
Author: Clement, Jesper

Design and marketing connections: creating added value
pp. 929-953(25)
Authors: Bruce, Margaret; Daly, Lucy

Editorial
pp. 955-957(3)
Author: Hart, Susan

The use of marketing metrics by British fundraising charities: a survey of current practice
pp. 959-989(31)
Author: Bennett, Roger

Optimising marketing spend: return maximisation and risk minimisation in the marketing portfolio
pp. 991-1011(21)
Authors: Ryals, Lynette; Dias, Sam; Berger, Maya

Effect of strategy, structure and performance variables on store brand market share
pp. 1013-1035(23)
Authors: Oubiña, Javier; Rubio, Natalia; Yagüe, María Jesús

Power and control in the franchise network: an investigation of ex-franchisees and brand piracy
pp. 1037-1054(18)
Authors: Frazer, Lorelle; Merrilees, Bill; Wright, Owen