Journal of Marketing Management

Editorial
pp. 587-589(3)
Author: Hart, Susan

How do consumers know which brand is the market leader or market pioneer? Consumers' inferential processes, confidence and accuracy
pp. 590-611(22)
Authors: Kamins, Michael A.; Alpert, Frank; Perner, Lars

Exploring the effect of self-image congruence and brand preference on satisfaction: the role of expertise
pp. 613-629(17)
Authors: Jamal, Ahmad; Al-Marri, Mohammed

Complex services and choice criteria: an example from the life assurance market
pp. 631-650(20)
Author: Devlin, James F.

Ethical positioning and political marketing: the ethical awareness and concerns of UK voters
pp. 651-673(23)
Authors: Freestone, Oliver M.; McGoldrick, Peter J.

The influence of information about labour abuses on consumer choice of clothes: a grounded theory approach
pp. 675-695(21)
Author: Valor, Carmen

Consumer confusion proneness: scale development, validation, and application
pp. 697-721(25)
Authors: Walsh, Gianfranco; Hennig-Thurau, Thorsten; Mitchell, Vincent-Wayne

An empirical study of salesperson stereotypes amongst UK students and their implications for recruitment
pp. 723-744(22)
Authors: Lee, Nick; Sandfield, Anna; Dhaliwal, Baljit

Internal marketing: a qualitative study of culture change in the UK banking sector
pp. 746-768(23)
Authors: Kelemen, Mihaela; Papasolomou, Ioanna

Factors influencing website traffic in the paid content market
pp. 769-796(28)
Authors: Wolk, Agnieszka; Theysohn, Sven

Co-operation, coordination, and specific assets in inter-organisational relationships
pp. 797-813(17)
Authors: Payan, Janice M.; Svensson, Göran