Journal of Marketing Management

Academy of Marketing Conference 2007 "Marketing theory into Practice" Hosted by Kingston Business School
pp. 387-393(7)
Authors: Riley, Francesca Dall'Olmo; Lomax, Wendy; Robinson, Helen

Theory into practice: meditations on cultures of accountability and interdisciplinarity in marketing research
pp. 395-409(15)
Authors: Brownlie, Douglas; Hewer, Paul; Ferguson, Pauline

Critical approaches in undergraduate marketing teaching: investigating students' perceptions
pp. 411-424(14)
Authors: Tregear, Angela; Kuznesof, Sharron; Brennan, Mary

Advertising agency planning - conceptualising network relationships
pp. 425-442(18)
Authors: Grant, Ian; McLeod, Charlotte

I am, ergo I shop: does store image congruity explain shopping behaviour of Chinese consumers?
pp. 443-460(18)
Authors: He, Hongwei; Mukherjee, Avinandan

An investigation into the mediating influence of consumer expertise on the antecedents and consequences of affect within professional service markets
pp. 461-481(21)
Author: Garry, Tony

Buying a sponsor's brand: the role of affective commitment to the sponsored team
pp. 483-496(14)
Authors: Lings, Ian N.; Owen, Kate M.

Consumer savvy: conceptualisation and measurement
pp. 497-517(21)
Authors: Macdonald, Emma K.; Uncles, Mark D.

A review of factors affecting online consumer search behaviour from an information value perspective
pp. 519-533(15)
Authors: Grant, Robert; Clarke, Rodney J.; Kyriazis, Elias

Editorial
pp. 535-536(2)
Author: Hart, Susan

Interpreting discourse: a critical discourse analysis of the marketing of an extreme right party
pp. 537-558(22)
Authors: Moufahim, Mona; Humphreys, Michael; Mitussis, Darryn; Fitchett, James

Exploring cadaveric organ donation: a 'mortal embodiment' perspective
pp. 559-585(27)
Authors: Lai, Ai-Ling; CeRes, Janine Dermody; CeRes, Stuart Hanmer-Lloyd