Journal of Marketing Management

Editorial
pp. 177-179(3)
Author: Hart, Susan

Analysing 'theory networks': identifying the pivotal theories in marketing and their characteristics
pp. 181-206(26)
Authors: van der Merwe, Rian; Berthon, Pierre; Pitt, Leyland; Barnes, Bradley

Morality and consumption: towards a multidisciplinary perspective
pp. 207-225(19)
Author: Caruana, Robert

Market orientation and internet-related cognitions: inside the minds of small business managers
pp. 227-242(16)
Authors: Celuch, Kevin; Green, Anna M.; Saxby, Carl; Ehlen, Craig

The meaning of commitment in professional service relationships: a study of the meaning of commitment used by lawyers and their clients
pp. 243-265(23)
Author: Frow, Penelope

The relationship between unique brand associations, brand usage and brand performance: analysis across eight categories
pp. 267-284(18)
Authors: Romaniuk, Jenni; Gaillard, Elise

Explaining behavioural intentions toward co-branded products
pp. 285-304(20)
Authors: Helmig, Bernd; Huber, Jan-Alexander; Leeflang, Peter

Consumer attitudes toward marketing strategies over the adult life span
pp. 305-326(22)
Authors: Simpson, Penny M.; Licata, Jane W.

Critical innovation characteristics influencing the acceptability of a new pharmaceutical product format
pp. 327-346(20)
Authors: Jaakkola, Elina; Renko, Maija

A grounded theory of doctors' information search behaviour. Implications for information provision, pharmaceutical market entry and development
pp. 347-366(20)
Authors: Black, Iain; Tagg, Stephen

Pioneering advantage and product-country image: evidence from an exploratory study in China
pp. 367-385(19)
Authors: Gao, Hongzhi; Knight, John