Journal of Marketing Management

Critical Issues in Brand Management
pp. 1-5(5)
Authors: de Chernatony, Leslie; Abimbola, Temi; Cottam, Susan

Identifying the Dimensions of the Product-Brand and Consumer Relationship
pp. 7-26(20)
Author: Veloutsou, Cleopatra

Being 'Affective' in Branding?
pp. 27-37(11)
Authors: Zambardino, Adrian; Goodfellow, John

How Brand Portfolios Have Changed: A Study of Grocery Suppliers Brands from 1994 to 2004
pp. 39-58(20)
Authors: Laforet, Sylvie; Saunders, John

Involving Stakeholders in Developing Corporate Brands: the Communication Dimension
pp. 59-73(15)
Author: Gregory, Anne

The Corporate Brand: Dealing with Multiple Stakeholders
pp. 75-90(16)
Authors: Roper, Stuart; Davies, Gary

Exploring Managers' Views About Brand Saboteurs
pp. 91-106(16)
Authors: Wallace, Elaine; de Chernatony, National Leslie

No Logo? No Way. Branding in the Non-Profit Sector.
pp. 107-122(16)
Authors: Stride, Helen; Lee, Stephen

Winning Hearts and Minds: Business-to-Business Branding and the Role of the Salesperson
pp. 123-135(13)
Authors: Lynch, Joanne; de Chernatony, Leslie

Research Issues in Building Brand Equity and Global Brands in the PC Market
pp. 137-155(19)
Authors: Wright, Len Tiu; Millman, Cindy; Martin, Lynn M.

Consumer Brand Equity in a Cross-cultural Replication: An Evaluation of a Scale
pp. 157-173(17)
Authors: Koçak, Akin; Abimbola, Temi; Özer, Alper

Book Review
pp. 175-176(2)
Author: Andersen, Hans-Christian