Journal of Marketing Management logo Westburn Publishers Ltd logo

The official journal of the Academy of Marketing

Publisher: Westburn Publishers Ltd

Volume 22, Numbers 5-6, June 2006
Key:
Free Content - Free Content
New Content - New Content
Subscribed Content - Subscribed Content
Free Trial Content - Free Trial Content

< previous issue | next issue > | all issues

Academy of Marketing Conference 2006 "Marketing Excellence"
pp. 451-454(4)
Authors: Baines, Paul; Brennan, Ross; Egan, John

A Speeddating Story: The Lover's Guide to Marketing Excellence
pp. 455-471(17)
Authors: Patterson, Anthony; Hodgson, Julia

How (and Where) The Mighty Have Fallen: Branded Litter
pp. 473-487(15)
Authors: Roper, Stuart; Parker, Cathy

Branded Entertainment: A New Advertising Technique or Product Placement in Disguise?
pp. 489-504(16)
Authors: Hudson, Simon; Hudson, David

Examining the Effect of Market Orientation On Innovativeness
pp. 529-551(23)
Authors: Tajeddini, Kayhan; Trueman, Myfanwy; Larsen, Gretchen

Intangibility and Perceived Risk in Online Environments
pp. 553-572(20)
Author: Eggert, Axel

Editorial: Academy of Marketing New Blood Special Issue
pp. 573-577(5)
Author: Tynan, Caroline

No Space - New Blood and the Production of Brand Culture Colonies
pp. 579-599(21)
Authors: Bradshaw, Alan; McDonagh, Pierre; Marshall, David

The Effect of 9-Ending Prices on Retail Sales: A Quantitative UK Based Field Study
pp. 601-617(17)
Authors: Bray, Jeffery Paul; Harris, Christine

The Desired Qualities of Customer Contact Employees in Complaint Handling Encounters
pp. 619-642(24)
Authors: Gruber, Thorsten; Szmigin, Isabelle; Voss, Roediger

Consumer Motivations to Participate in Event-Marketing Strategies
pp. 643-669(27)
Authors: Wohlfeil, Markus; Whelan, Susan

< previous issue | next issue > | all issues

Key:
Free Content - Free Content
New Content - New Content
Subscribed Content - Subscribed Content
Free Trial Content - Free Trial Content
Share this item with others: These icons link to social bookmarking sites where readers can share and discover new web pages.
Page Help Click here for Page Help
Shopping cart
Tools
Sign in






Need to register?
Sign up here
Text size: A | A | A | A