Journal of Marketing Management logo Westburn Publishers Ltd logo

The official journal of the Academy of Marketing

Publisher: Westburn Publishers Ltd

Volume 22, Number 9, November 2006
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Factors that Influence Parental Food Purchases for Children: Implications for Dietary Health
pp. 929-954(26)
Authors: Hughner, Renée Shaw; Maher, Jill Kurp

The Gay Family in the Ad: Consumer Responses to Non-traditional Families in Marketing Communications
pp. 955-978(24)
Authors: Borgerson, Janet L.; Schroeder, Jonathan E.; Blomberg, Britta; Thorssén, Erika

Consuming Love in Poor Families: Children's Influence on Consumption Decisions
pp. 1031-1052(22)
Authors: Hamilton, Kathy; Catterall, Miriam

Book Review
pp. 1077-1082(6)

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